CRS Strategic Plan

 

May 2010

Mission
Statement

CRS is the international, multidisciplinary society dedicated to the science and technology of delivering bioactives.

Goal I: Promote, disseminate, and communicate high quality research and developments in the science and technology of delivering bioactives

  1. Provide a platform for international scientific interactions that allows scientists the opportunity to collaborate and exchange information with each other and end-users.
  2. Maintain the high scientific quality and member value of the association’s activities
  3. Become the primary information resource for the science and technology of delivery of bioactives
    1. Increase and enhance CRS publishing activities
    2. Position CRS website as an information portal
  4. Establish a year-round base of activities
  5. Promote awareness of the science of delivery of bioactives
    1. Develop member communication plan that reinforces member value
    2. Improving branding and visibility in the academic, industrial, government workplaces so CRS is recognized as the foremost authority in the delivery of bioactives.

Goal II: Foster professional growth and development of members 

  1. Attract, maintain, and continue to nurture young scientists
  2. Provide a forum for subject-specific discussion groups
  3. Enhance and grow the mentoring program

Goal III: Ensure that the science of delivery of bioactives provides a benefit to society

  1. Ensure that society is benefiting from the efforts of CRS scientists
  2. Support the commercialization of products that achieve optimal delivery and use of bioactives of all types for the global community 

Goal IV: Maintain and strengthen our professional organization

  1. Foundation
    1. Set up the Foundation Board
      1. Establish procedures with staff
      2. Name Foundation Board members and chair
    2. Establish the J. Robinson scholarship by end of 2008
      1. Charge Board to raise funds for the scholarship
      2. Name subcommittee for developing template and review committee for scholarship applications
  2. Implement a process to enhance communication as a two-way cooperation with the chapters. Seek greater input from chapters.
  3. Research additional opportunities for international activities (e.g., new chapters, collaborative efforts)
  4. Develop business plan that is founded on a diversified income stream.
  5. Strengthen brand image
  6. Increase meeting attendance by targeting specific audiences
  7. Continuously monitor membership satisfaction and build member value
      1. Benchmark membership satisfaction and retention
      2. Create friendly social networking events
      3. Implement first-time attendees program (e.g., recognition)
  8. Empower committees and promote and recognize their activities
  9. Encourage volunteerism and enhance the member volunteer experience
  10. Develop alliance and partnerships
  11.  

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